Bluelyf is a brand focused on transforming people’s lives both personally and professionally.
Bluelyf was created 13 years ago by Vusimuzi Moses. The founder was hoping to create and build what is more than a brand. He was hoping to build a home and a safe place for the people on the internet.
Bluelyf is a home for many. It is a safe place for many and as a brand we hope to keep things that way. We are making sure on day to day basis that Bluelyf becomes your best spot where you chill with maximum certainty and security.
What motivated the founder to create this brand?
The founder is a huge believer of change. When he sat down for many months busy reviewing, introspecting and evaluating his life, he came across gaps, flaws and weaknesses in his own life. He came across the holes that needed to be closed.
He came across the gaps that needed to be closed. He also came across various things that needed to be flushed out of his life. This was quite a journey.
After such a painful and careful evaluation, he then decided to work on his own life. He now attempted on many occassions to bring about a change is his own life. Remember, charity begins at home.
Because he thought a major transformation was needed in his life, he insisted on working to bring about a change in his life and he surely did. A major turnover did take place. A total makeover did take place.
It took him so many months before this change could take place. Many things were subtracted in his life while others were added. Some doors had to be closed and also the gaps. It was indeed a time consuming process.
So he was motivated and inspired to start Bluelyf so that other people may not go through what he went through. Bluelyf was then founded to try and help people find themselves more quickly and easily without unnecessary pain and toil. Why reinvent the wheel while it’s already there?
You don’t have to experience what he experienced. You don’t have to repeat the mistakes he made in his ignorance era.
The brand mission
Bluelyf exists to transform people’s lives. It is there to bring about a change in people’s lives.
This major purpose is achieved through the creation and distribution of life changing products and services. Our products and services are then created and made to bring to life this purpose.
We want to change lives. We are transformation agents. Through our products and services we are able to achieve our mission. We are committed to bringing about a change in your life also though our various social media platforms and other channels that will later follow.
The brand vision
From the word go we had a global vision. When we started the brand, we had a 20 years vision where we wanted to touch more lives. Hence we said before, Bluelyf is more than a brand.
From the word go we had a global vision that we wanted to achieve in 20 years. This was our long term vision when we started Bluelyf. We were able to achieve what was supposed to take 20 years in just 8 years, all thanks to God for his help. Through hard-work, commitment and extreme dedication, our vision is able to gain flesh.
We want to touch and transform more lives going forward. We want to do this not only locally but on a global scale as well. More and more lives will be impacted by this brand in many years to come. We have seen this happen before and it will surely continue to happen.
We want to witness more transformed lives now and in the coming years. We want to see more improved lives. We want millions of people to be transformed. This will happen as we are committed and dedicated. We bless the Lord who gives us the strength. Though him, all things are possible.
Through your support also things will still continue to happen. We thank you for always supporting this brand and standing with it. We see you and we love you.
Values
- Integrity
We strive to practice and live what we preach at all times. We mean what we say and say what we mean.
- Honesty
We strive to be more sincere and honest in all our dealings. We aim to be honest and trustworthy when dealing with our clients and other stake holders connected to the brand.
- Love
We are a love driven brand. We are motivated by love. Without love, we cannot best serve you our people. So we make it our aim to love and cherish you and everyone concerned. We love everyone who is connected to this brand.
- Customer satisfaction
To make sure that our clients are happy and satisfied at all times through our excellent products and services.
- Service
We exist to serve. We want to serve those connected to this brand in a more quality and excellent way. We believe in service as a proper service can be a good tool and transport of change. We believe in excellent and quality service.
- Social Responsibility
We believe in making a positive impact beyond our business by acting with integrity and contributing to the well-being of society. Our commitment to ethical practices ensures that we support social causes and empower individuals and communities wherever we operate.
- Environmental Sustainability
We are dedicated to minimizing our environmental footprint. Through mindful practices and initiatives, we aim to promote sustainability, reduce waste, and champion eco-friendly solutions, contributing to a healthier planet for future generations.
- Community Involvement
At the heart of our business is the belief that we grow stronger together. We actively engage with local communities, fostering collaboration, volunteering, and support initiatives that uplift and empower those around us. Together, we build a brighter, more connected future.
“There is no glory without the story” Vusimuzi Moses
